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MCG helps by building bridges between the parties so that their common goals are achieved.

The concept "strategic alliance" covers a wide variety of collaborative business partnerships. Often the concept refers to joint ventures which are established to harness the complementary resources of the parties. These resources may relate to production, development, marketing, support and distribution.

A strategic alliance may be fashioned in a variety of ways in relation to equity investment, external financing, and transfer of know-how or other assets. MCG has participated as advisors in the establishment of a variety of collaborative agreements. Against the background of our experience in this field we provide professional advice to clients wishing to enter into strategic alliances.

The process of identifying and analysing potential partners may be compared with that which precedes a business acquisition. However, the form of the agreement and the subsequent management process differ significantly.

When a strategic alliance is to be formed we provide assistance with drafting a joint business plan, establishing an organisational structure, delegating areas of responsibility, etc. Our experience in the structuring of strategic alliances is used to the benefit of our clients.